FashionEarsta Featured Label: Her Universe

Fangirl fashion is no longer just t-shirts and jedi robes!

For decades, t-shirts have made up most of Star Wars fashion

Star Wars-inspired fashion gets a bad rap: usually when you think of this particular segment of nerd culture your mind conjures up images of either t-shirts or full cosplay.

Of course, there’s nothing wrong with either of these! But sometimes a girl wants a cuter, more feminine way to show her Star Wars (or other fandom) pride. Enter Her Universe.

Her Universe is a groundbreaking fangirl fashion company and lifestyle brand founded by actress and entrepreneur Ashley Eckstein, whose mission is to create stylish, fashion-forward merchandise for female sci-fi fans. Hoping to change the perception that science fiction and fantasy is just for boys, Her Universe is the place for fangirls to step into the spotlight and be heard, recognized and rewarded.


If you’re a super-fan of The Clone Wars or Star Wars Rebels, Ashley Eckstein’s name might sound familiar. She was the voice actress for Ahsoka Tano in both of these series (and made a voiceover cameo in The Rise of Skywalker).

Actress and fashion entrepreneur Ashley Eckstein voiced fan-favorite character Ahsoka Tano before founding Her Universe

Shortly after she started voicing Ahsoka, the Florida native started her own t-shirt line because she couldn’t find any Star Wars fashion that she actually wanted to wear.

The idea took off, moving from t-shirts to a fully-fledged fashion line with its own shows at San Diego Comic Con and a fanbase of its own. Now owned by Hot Topic (but still under Eckstein’s creative control), Her Universe boasts female-focused fashion for many fandoms, from Agent Carter to Hamilton to Studio Ghibli.

And while Her Universe does offer plenty of t-shirt designs (and even some that are pink) Eckstein and her collaborators strive to offer fashion for all sorts of fans, from hardcore to casual.

“We need [designs] for different aspects of our lifestyle. When you go to work you’re not just going to wear a big logo T. Maybe you’re going to wear a blazer where it’s just a black blazer on the outside, but the lining is lined with Delta shields.” 

Ashley Eckstein, How a Star Wars Actress Started a Fangirl Fashion Revolution

And thus the Her Universe Office Collection was born.

And of course we can’t forget the ears! Her Universe has released three pairs of Star Wars ears, all a part of the Disney Designer Ears collection.

Want to know more about Disney Designer Ears like these? Check out EarstaDiva’s post on this collection:

Some ideas have stuck around longer than others, but one constant has been Eckstein’s passion for the Star Wars fanbase. She is extremely active on social media, models her own designs, and frequents Galaxy’s Edge at Disney World (and is usually down to take a selfie with her fans).

So check out Her Universe the next time you’re looking for fashion-forward fandom apparel, whether that fandom is Star Wars or beyond! (and if you’re looking for more unisex clothing, their partner brand Our Universe is worth a look too).

Have you rocked Star Wars style recently? Let me know here, on Instagram and Facebook (@fashionearsta) and our brand new YouTube channel! Be sure to follow us so that you’re always in the loop and can follow along with our adventures!

Pixie dust and glamour!

The Fancy Floridian



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